The Sports Issue

Game on! Five female founders inspired by sports

Hello friend,

As sports fans and women who grew up playing competitive sports, we are brimming with pride at the advances women have made in sport. Professional women’s leagues in soccer, hockey and basketball were unheard of when we were young. Today, young girls have so many role models in sport who demonstrate how discipline, hard work and team spirit can manifest success. 

This week in the newsletter, we focus on products brought to market by women who were influenced by sports. Volleyball, figure skating, triathalon, skiing, soccer and dance are all precursors to businesses that are thriving with competitive drive. Talk about a win-win!

We revisit a swimwear brand that was an Olympic winner; two healthy snack brands created by women athletes for athletes; an activewear brand that marries fashion and function; an artist and former soccer player who paints professional athletes; and a dancer who is dominating in the Pilates world. 

Enjoy! 

 With spring break around the corner, we’re updating our swimsuit wardrobe with an Olympic winner.

Snacks for athletes by athletes that will fuel you for your most athletic adventures.

We’re taking to the court in stylish retro vibes and Canadian-made ingenuity.

Remember this Olympic moment? Meet the Vancouver artist who painted it and learn about her heart of gold.

Pilates at home anyone? This Canadian woman-owned brand is a powerhouse in the Pilates world.

Watch this space for five quick things to make your life a little richer.

This Nike ad from 2004 is a real throwback, and Serena Williams showed then what she continues to show over 2 decades later….girls rock!!

Did you know that 3 out of 5 Canadian athletes are in debt and have a negative net income? The CAN Fund Initiative is aiming to help by collecting donations for #150women Canadian women athletes. Every donor finds out the athlete they are supporting and can follow them on their journey towards gold!

What happens when you mix fashion with the diehard loyalty of an NFL fan? The newly launched clothing line Off Season. It’s the brainchild of Kristin Juszczyk (wife of San Francisco 49ers fullback Kyle Juszczyk) and serial fashion entrepreneur Emma Grede. Kristin made a name for herself when she started dressing wives of players in her stylish football inspired designs. Partnering with Grede (who works behind the scenes on the Kardashians’ lines) is sure to take her stylish puffers and vests to the next level. Go team!

Here is an easy to make Energy Ball recipe from Love and Lemons that will keep you on your game! They are the perfect bite when you’re looking for a naturally sweet pick-me-up. An added bonus,, is that they don’t need to be refrigerated, so you can throw some in your gym bag!

After having been nominated at the Golden Globes for best movie, along with a best actress nomination for the uber-talented Zendaya, how could we not recommend the tennis-romance movie Challengers (on Prime Video). The tennis scenes alone are reason to watch!

Do you have a stellar find? Share with us at [email protected]

Did you miss last week’s newsletter? We celebrated five black women entrepreneurs and there stories are incredible. Read about them here.